TIPPING POINT

This is focused on the individual's tipping point.

I stuck post-it on the door and a cleaner took them down.

This was repeated 8 times. During this repetitive task, the cleaner was getting upset.

Finally, he gave up taking them down on the 9th time.

EQUILIBRIUM

This is an interactive sculpture which is based on an equilibrium theory.

Although many strings connect the ceiling with the floor, just 4 strings hold the shelf to keep equilibrium.

When people cut strings unconnected with the shelf, nothing happens.

However, when people cut a connected string, equilibrium is broken and paint falls down from the shelf.

LOCTITE SUPER GLUE ADVERTISING

This advertising shows the high quality of LOCTITE super glue: so fast and so strong.

While driving fast, the car suddenly stops and a driver finds out there is LOCTITE super glue in the road.

LOCTITE SUPER GLUE _ MOVING IMAGE

HIERARCHY OF COLOURS

I gave 100 people a polaroid camera and asked them to take a picture of their favorite colours in I'PARK mall, one of the biggest shopping mall in South Korea. After taking a picture, they wrote down their names and colours, and I classified according to colours, which illustrates the hierarchy of colours.

I put all the photographs on boxes of the same size.

Only when they are opened, the viewer can understand the hierarchy: which colour is the most popular...

TYPE CODE

This typographic code helps Koreans to easily read English wards by applying the Korean structure and vowels to English word.

The English words are divided into Korean pronounced syllabled and the thickness of font is based on word stress and silent mute.

POSITIVE THINKING

This work aims to encourage people to think positively while playing a game. Each box, made of felt sheets, has different colours and English alphabets. By building and arranging the boxes, people can make positive words. Making positive words with the boxes helps people to think positively because they continually think of positive words while playing the game.

UV RAYS

This poster aims to show the dangers of UV rays.

By using paint which reacts to strong UV rays, the message of the poster is revealed according to the UV index. When UV index is above 4, people are exposed to the dangers.

WHAT IS DESIGN?

I did a survey to find out what people think design is.

i found out many people like to help with surveys to start with.

I decided to make a survey more playful.

The results of my playful survey were interesting.

People answered with drawing which were different from most paper surveys. Applying the game form made people more creative and through this, answered the question I asked.